Privacy policy

Our Privacy Policy is fuelled by our commitment to the following Privacy Principles:

• We are deeply committed to protection your personal data and ensuring the availability, confidentiality and integrity of your personal information.
• We do not sell your personal information to third parties.
• We strive to provide you with access to and control over the information you give us, and we take the protection of your information very seriously.

1. GENERAL Amorim Fine Violins Cremona respects this policy and is committed to protecting your personal information. This privacy policy will inform you of how we look after your personal information when you visit our website www.amorimfineviolins.com (regardless of where you visit it from or engage with us in any other way, how we process our clients’ personal information when we provide our services and tell you about your privacy rights. Amorim Fine Violins Cremona does not knowingly collect Personal Information from children under the age of 18. If Amorim Fine Violins Cremona becomes aware that a user is under the age of 18, Amorim Fine Violins Cremona will terminate any account that user may have with it. If Amorim Fine Violins Cremona becomes aware that it has inadvertently received Personal Information from a child under the age of 18, Amorim Fine Violins Cremona will delete such information from its records.
2. CONTACT DETAILS If you have any questions about this privacy policy or our privacy practices, including any requests to exercise your legal rights, please contact us by sending an e-mail to Info@amorimfineviolins.com You have the right to make a complaint at any time to the Garante per la protezione dei dati personali (https://www.garanteprivacy.it). We would, however, appreciate the chance to deal with your concerns before you approach the Italian Data Protection Authority.
3. WHAT IS PERSONAL INFORMATION? “Personal information” is any information about an individual that can directly or indirectly distinguish or trace an individual’s identity, associate or link an individual to private information, distinguish one person from another, or be used to re-identify anonymous data. Personal information is also known as Personal Data, Private Information, or Personally Identifiable Information. In some instances, organization (business) information is also considered personal information. This information may be stored both electronically and in physical documents. Personal Information may include, but is not limited to, first name and last name, email address, date of birth, billing address, shipping address, payment details, IP address, and other similar information. Amorim Fine Violins Cremona describes the Personal Information we collect in the sections below. If your place of resident is other than the European Union, please contact us for further information.
4. PRIVACY PRINCIPLES Amorim Fine Violins Cremona is committed to protecting the privacy of your Personal Information. We maintain physical, technological and administrative safeguards to protect Personal Information. Only authorized employees and approved contractors, including but not limited to consultants, are permitted to have access to some or all Personal Information as needed. Amorim Fine Violins Cremona practices data minimization, meaning our intention is only to collect personal information essential for provision and improvement of our services and products. Further, our retention and destruction practices keep Personal Information only as long as needed. Amorim Fine Violins Cremona supports your data access rights related to Personal Information and provides multiple ways for you to exercise those rights.
5. DATA WE COLLECT ABOUT YOU We may collect, use, store and transfer different kinds of personal information about you which we have grouped together as follows: • Identity Data includes name and last name, title, date of birth. • Contact details includes email address. • Online identifies such as IP address and cookies • Financial Data includes credit card number, bank details, PayPal account, billing address. • Customer number, order details and delivery details • Order data, contract data We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal information but is not considered personal information in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this privacy policy.
6. IF YOU FAIL TO PROVIDE PERSONAL INFORMATION Where we need to collect personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, you may not be able to use our services and we will notify you if this is the case at the time.
7. CHANGE OF PURPOSE We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
8. EUROPEAN UNION RESIDENTS AND THE GENERAL DATA PROTECTION REGULATION INFORMATION The General Data Protection Regulation “GDPR” (a privacy law applicable to consumers residing in the European Economic Area) grants our clients and website visitors the below rights:

(a) Right of access. You have the right to obtain from us confirmation as to whether or not Personal Information concerning you is processed, and, to request access to the Personal Information.

(b) Right to correct or update. You have the right to correct or update inaccurate Personal Information about you.

(c) Right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your Personal Information. In such instances, your Personal Information may only be processed by us for limited purposes.

(d) Right to object. Under certain circumstances, you have the right to object to the use or processing of your Personal Information where we no longer have a legitimate or legal need to process it; to object to your Personal Information being processed for direct marketing purposes; and object to automated decision making (including profiling) where the decision would have a legal or similarly significant impact on you.

(e) Right to data portability. Under certain circumstances, you have a right to receive a copy of your Personal Information, which you have provided to us, in a machine-readable format and the right to transmit that Personal Information for use in another party’s service.

(f) Right to be forgotten. Under certain circumstances, you have the right to request that your Personal Information be erased. Some Personal Information may be in backup archives and/or must be retained for legal or compliance reasons. We may require that you verify your identity to the exercise of any of these rights. Under certain circumstances, and in the event of a data breach involving your Personal Information that is likely to result in a risk to your rights and freedoms, we are required to notify the applicable supervisory authority within 72 hours after becoming aware of such a breach.

9. SECURITY OF PERSONAL INFORMATION We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so. We will store all the personal information you provide on our secure (password- and firewall protected) servers. And we have implemented physical access restrictions for our data centres and authorization controls for data access as part of our information security management system.
10. HOW IS YOUR PERSONAL INFORMATION COLLECTED? We use different methods to collect data from and about you including through: Direct interactions. You may give us your Identity, Contact, Financial, Profile, Transaction, Technical, Usage and Compliance data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes (but is not limited to) personal information you provide when you: • Register on our website; • Order our products; • Communicate with us; • Interact with us for the purpose of collaborating with us; • Make payments in relation to our products; • Request marketing to be sent to you; • Enter a competition, promotion or survey; or • Give us feedback. Automated technologies or interactions. As you interact with our website or any device application through which you may access our services, we will automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. We collect this personal information by using cookies and other similar technologies. Please see our cookie policy for further details. Third parties or publicly available sources. We may receive personal information about you from various third parties and public sources including, but not limited to: • Companies that introduce you to us. • Delivery and postal services. • Card associations. • Agents working on our behalf including marketing agencies. • Media outlets (including social media outlets).
11. HOW WE USE YOUR PERSONAL INFORMATION We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances: We primarily use your personal information to:
12. Enter into a contract with you.
13. Register you in our website and send orders tracking.
14. Customize your online experiences and to carry out your online requests.
15. Tell you about our products, promotions and events.
16. Send you our newsletter.
17. Contact you for a variety of reasons, such as providing you promotional or marketing information for our products or those of our affiliated companies.
18. Communicate with you about your order.
19. In certain instances, we may also share your personally identifiable information with our third-party vendors and marketing partners that, among other activities: perform functions on our behalf (or on behalf of our affiliated companies); administer our offerings; provide us marketing or promotional assistance; analyse our data; assist us with customer service; and offer other services and products that may be relevant to the purchase or sale of our instruments. Our vendors agree to use this information, and we share information with them, only to carry out our requests.
20. On occasion, we use your identification information to validate your identity.
21. Help analyse site traffic, understand customer needs and trends.
22. Carry out targeted promotional activities.
23. Improve our services. We may use your Non-PII by itself or aggregate it with information we have obtained from others. We may share your Non-PII with our affiliated companies and third parties to achieve these objectives and others, but remember that aggregate information is anonymous information that does not personally identify you. Whenever you are online or on our applications, you run the risk that the information you provide will fall into the wrong hands. Although we implement and maintain commercially reasonable security procedures and practices to safeguard your privacy, we cannot guarantee the security of any information you provide to us. We accept no responsibility or liability for the activities of third parties. By using our consumer applications and applications, you agree to our Terms of Use.
24. DISCLOSING PERSONAL INFORMATION We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy. We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy. We may also from time to time however need to disclose your personal information to certain third parties:

• Agents or Contractors of Amorim Fine Violins Cremona We may need to disclose certain personal information to our Agents or Contractors to enable Amorim Fine Violins Cremona to process transactions or communicate with you. Where we do so it will be on the basis that these agents/contractors are required to keep the information confidential and secure, and will not use the information for any other purpose than to carry out the services they are performing for Amorim Fine Violins Cremona.
• Legal Disclosures While we will not voluntarily disclose your personal information we may disclose such information if we are required to do so by a law enforcement bodies, regulators, tax agencies or third parties under a legal requirement or valid court order, if we are lawfully requested by government or law enforcement authorities, if we are required to do so pursuant to other legal processes, or if it becomes necessary to protect the rights or property of Amorim Fine Violins Cremona. Agents or Contractors of Amorim Fine Violins Cremona.
• We may also employ the services of third-party service providers to help us in certain areas, such as website hosting, physical security, marketing and market research. Where third party service providers receive your information we will remain responsible for the use of your personal information. We take appropriate steps to ensure that such third parties treat your Personal Information with the same consideration that we do.
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal information in the same way as set out in this website privacy policy.
• any other purpose than to carry out the services they are performing for Amorim Fine Violins Cremona. We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

13. RETAINING PERSONAL INFORMATION We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. We maintain a retention procedure which we apply to records in our care. In all cases, where your information is no longer required we will ensure it is disposed of in a secure manner and, where required by applicable law, we will notify you when such information has been disposed of. In some circumstances we will anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
14. CHANGES TO THE WEBSITE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES We keep our privacy policy under regular review and may make updates and changes from time to time. You should check this page occasionally to ensure you are happy with any changes to this policy. We may notify you of changes to this policy by email or through the private messaging system on our website. It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.
15. THIRD-PARTY LINKS This privacy policy applies only to Amorim Fine Violins Cremona services and information collected by our website; however, our website may contain links to third-party websites, plug-ins and applications. Please be aware that clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you leave our website, we encourage you to read the privacy policy of every website you visit.
16. COOKIES You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.
17. CONTACT US If you have any questions regarding this privacy policy please send an email to Info@amorimfineviolins.com

This privacy policy was last updated on 26th February 2021.